How do we do it?

Our marketing approach is coordinated with many nonprofit organizations, other events, and includes extensive postering and leafleting to reach a broad audience.

News media is a powerful way to reach hundreds of thousands, even millions of people. Hence, we will be working extensively with all major forms of media such as print, radio, and TV for widespread and diverse news and feature coverage as well as paid advertisements. News releases will be sent to all major media. Guest speakers, sponsors, and organizers will be interviewed and other creative ways of increasing media coverage will be implemented.

We will utilize live, popular music to draw significant numbers of attendees. Music creates broad appeal for those not only committed to a vegetarian diet, but also attracts current meat eaters with whom we wish to share our message.

The broad array of delicious food provided by national companies as well as local ethnic and vegetarian eateries will be a draw for many attendees.

Internationally recognized speakers will provide motivation and an information base from which to inspire attendees to make changes related to their health, the well-being of animals, and the environment.

Our marketing will attract a wide spectrum of people. We will market to mainstream as well as vegetarian and health conscious consumers. This will significantly help your business because your product will achieve exposure to people of varying degrees of interest in health, environmental, and cruelty-free issues.

And what does all this mean to your company?