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what's
happening?
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we do it?
LA
Event 2002
WorldFest
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San
Diego 1999
Los
Angeles 2000
San
Diego 2000
Los
Angeles 2001
| |
Media Coverage
Below is a partial list and
samples of media coverage from past events.
Los Angeles 2000 Media
The festival attracted
extensive media, from television to radio to newspaper.
|
Radio: |
|
Howard
Lyman interviews |
KPFK,
LA (Pacifica Broadcasting) The Aware Show, Up for Air, and The Nita
Vallens Show
KLOS, LA (ABC) The Frank Sontag Impact Show |
|
Other
WorldFest related interviews |
Nationally-syndicated
Station
WOR New York: Phil Lempert Show
LA Stations
KFI News/Talk- interview
KPFK Global Music Show
KPFK What-on-Earth calendar
KFWB Interview and calendar feature
KRLA Chef Jamie Gwen Show- Announcement
KRLA All About Pets KGAM Nature's Rx- Interview |
|
Print: |
|
LA Times |
3
articles
feature story in Our Times section
lead story in Valley Round Up (with two pictures)
calendar listings
display ad |
|
LA Daily
News |
display
ad
"Best Bet"
full page story on page A3
WorldFest lead up story
Green Sheet
El Economico (Spanish-language) |
|
LA.
Weekly |
display
ad
Pick of the Week |
|
People
Magazine |
photo
and caption |
|
USA
Today.com |
article
on organic foods referring to the event with interviews from
celebrities at WorldFest |
|
Pet Press |
feature
article
calendar listing |
|
The
Sentinel |
display
ad |
|
Veg News |
front
page feature story |
|
Awareness
Magazine |
fill
page/multiple page article
display ads |
|
Whole
Person Calendar |
display
ad
calendar listings |
|
Whole
Life Times |
article
display ads |
|
Television: |
|
Channel 4
KNBC |
news
coverage of event |
|
Channel
13 KCOP |
news
coverage of event |
|
E!
Entertainment Network |
vegetarian
celebrity focus |
| Websites: |
|
|
While thousands attended the festival, the media helped us and our
sponsors to reach hundreds of thousands more with our important message.
FallFest 1999 Media
The festival attracted
extensive media, from television to radio to newspaper. Below is a
summary of media items as well as some of over a dozen news stories that the first festival generated.
|
Media
Coverage of Fall Fest
‘99
San
Diego, September-October 1999 |
| |
|
TV |
|
|
9/51
KUSI |
multiple
announcements leading up to on-site live feed from event |
|
9/51
KUSI |
hourly
on-site reports about event and participants by weatherman
throughout morning |
|
5/69
KSWB |
news story
night of event |
|
8
KGTV |
news
story night of event |
| |
|
|
Radio |
|
|
various |
over
a dozen public service announcements |
|
91X |
Mikada
Dread interviewed an event organizer on her popular reggae
program |
|
KGB |
Coe
Lewis made special announcements on her afternoon rock station |
| |
|
|
Newspapers
Magazines |
|
|
The Peninsula Beacon |
top
of front page story in advance of event |
|
The Peninsula
Beacon |
several stories
after event including
photo & caption |
|
The SD Union-Tribune |
calendar listing preceding the
event |
|
The SD Union-Tribune |
color photo & caption, front page of
local section day after event |
|
SD
Reader |
paid display ad two consecutive weeks
preceding event |
|
SD
Reader |
calendar listing |
|
Vision
Magazine |
paid display ad
2 consecutive months |
|
OB People’s Food Coop
News |
front page story preceding
event |
|
OB People’s Food Coop
News |
Diet For a New America book review
preceding event |
|
OB People’s Food Coop
News |
calendar listing preceding
event |
|
Zenger’s
Magazine |
story preceding event |
|
Zenger’s
Magazine |
story following
event |
|
The Light
Connection |
story preceding
event |
|
The Light
Connection |
calendar announcement preceding
event |
| This local paper
featured a great front page story just prior to the festival and
followed up with several other articles after the event. This
was one of the many stories that helped draw thousands of people
to join in the fun. |
 |
 |
Every year millions of
animals are killed because they are homeless and unwanted. Our
festival encouraged its attendees to brighten their homes with
the addition of a new family member. The animal adoptions were
very successful. |
| John Robbins, author
of best selling book, Diet for a New America, enamored attendees with his message of peace and environmental sanity.
His presence generated a spectrum of media, this alternative
health magazine devoting a whole page to the message of the
festival. |
 |
 |
The
media enjoyed our festival so much that they followed up with
stories after the event. Here, The Beacon, shows one of our
volunteers serving a tofu burger, which were a smashing hit at
the festival. |
Media response to the
festival was very positive. Media at the festival included San Diego's
Channel 9/51 weather reporter spending an hour at our festival
interviewing people live on their morning broadcast. Two other
television stations taped very positive stories at the festival that aired in
their evening news shows. The San Diego Union-Tribune, the major
daily paper, featured John Robbins in the opening of its food section
with a color photo. The event was also featured in numerous calendar listings and in radio public service announcements.
While thousands attended the festival, the media helped us and our
sponsors to reach hundreds of thousands more with our important message. Expanding
WorldFest means taking that message to million s!
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